The Power of the 2 x 2 Matrix: Using 2 x 2 Thinking to Solve Business Problems and Make Better Decisions (Google eBook)

Alex Lowy, Phil Hood

John Wiley & Sons, Mar 23, 2011 - Business & Economics - 352 pages

By studying the work of hundreds of the most original and effective business minds, the authors present a common architecture that illuminates exceptional analysis and creative performance. 2 x 2 Thinking is characterized by a fundamental appreciation for the dynamic and complex nature of business. The best strategists go out of their way to tackle dilemmas rather than merely solve problems. They use opposition, creative tension, iteration and transcendence to get to the heart of issues and involve critical others in finding the best solutions. The authors demonstrate how to apply the 2 x 2 approach to a wide range of important business challenges.

What people are saying

User Review -

Business ideas in 2x2 matrix.
Just overview. No great things here as I see. But a lot of usful ideas.
So its why only 4 stars/
Бизнес идеи в матрицах 2х2.Смотрел бегло. Интересные идеи. Кардинально нового ничего вроде бы нет.
Потому только 4 звезды. 

Review: The Power of the 2x2 Matrix: Using 2x2 Thinking to Solve Business Problems and Make Better Decisions

User Review  - Jack Vinson - Goodreads

The book was okay - the first part was excellent but the examples didn't give me much additional insight. http://blog.jackvinson.com/archives/2...

Contents

• VI: 9
• VII: 24
• VIII: 37
• IX: 59
• X: 61
• XI: 69
• XII: 89
• XIII: 91
• XIV: 95
• XV: 99
• XVI: 105
• XVII: 107
• XVIII: 115
• XIX: 121
• XX: 125
• XXI: 127
• XXII: 129
• XXIII: 131
• XXIV: 134
• XXV: 139
• XXVI: 144
• XXVII: 146
• XXVIII: 148
• XXIX: 151
• XXX: 156
• XXXI: 158
• XXXII: 161
• XXXIII: 163
• XXXIV: 169
• XXXV: 173
• XXXVI: 177
• XXXVII: 180
• XXXVIII: 184
• XXXIX: 188
• XL: 195
• XLI: 199
• XLII: 202
• XLIII: 204
• XLIV: 210
• XLV: 215
• XLVI: 219
• XLVII: 221
• XLVIII: 223
• XLIX: 225
• L: 228
• LI: 233
• LII: 236
• LIII: 238
• LIV: 244
• LV: 246
• LVI: 250
• LVII: 255
• LVIII: 261
• LIX: 267
• LX: 269
• LXI: 271
• LXII: 274
• LXIII: 279
• LXIV: 281
• LXV: 283
• LXVI: 286
• LXVII: 290
• LXVIII: 292
• LXIX: 295
• LXX: 303

About the author

Alex Lowy is an internationally recognized thought leader specializing in the creation of innovative work, learning, and information systems. He is the cofounder and past president of Digital 4Sight, a global technology think tank and strategy consulting firm with headquarters in Toronto, Canada. He has coauthored two best-selling business books, Digital Capital: Harnessing the Power of Business Webs (2000) and Blueprint to the Digital Economy (1998) with Don Tapscott and David Ticoll. In 2003, he formed the Transcend Strategy Group.

 Phil Hood is one of Silicon Valley’s most thoughtful voices on the development and use of multimedia and pervasive computing technologies. He is the former executive editor of NewMedia magazine, and a contributing columnist to Wired. For two years he was chief executive officer of Digital 4Sight. He is a senior consulting associate to Stanford Research International (SRI), and a partner with Alex Lowy in the Transcend Strategy Group.

Bibliographic information

• Title: The Power of the 2 x 2 Matrix: Using 2 x 2 Thinking to Solve Business Problems and Make Better Decisions; Jossey-Bass business & management series
• Authors: Alex Lowy, Phil Hood
• Publisher: John Wiley & Sons, 2011
• ISBN: 1118046633, 9781118046630
• Length: 352 pages
• Subjects: Business & Economics / Management