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TABLE OF CONTENTS INTRODUCTION CHAPTER 1Image Building
CHAPTER 2The Marketing Concept
CHAPTER 3Image Building Starts At Home
8 other sections not shown
activities administrators advertising advisory committee areas Arrange audio auto mechanics Billboards budget build career classroom copy cost coverage develop direct mail display editor effective effort electronic mail employers enrollment equipment exhibit fact sheet fair give goals graduates groups headlines help us create high school ideas image we want important institution instructors interest internal marketing interview involved keep layout letter look mall market segments marketing plan marketing program mass media materials meetings newsletter newspaper open house paper parents participating person photographs posters prepared printed problems proclamation professional promotional psychological price public information public relations Public Service Announcements reach release reporters response schedule slide-tape slides space speakers special events station sure target teachers television tell U-matic videotape Vocational Education Week vocational programs VocFest want this audience write