The Fast Track Photographer Business Plan: Build a Successful Photography Venture from the Ground Up (Google eBook)

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Ten Speed Press, Dec 14, 2010 - Photography - 224 pages
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NEW RULES FOR A NEW BUSINESS WORLD

Thinking about starting a photography business? The first thing you need to know is that the rules have changed. Yesterday’s business models have collapsed. Creating a successful business in today’s "Digi-Flat" era requires a sharp new approach, one that Dane Sanders has practiced successfully and taught at Fast Track workshops and seminars all around the world. Some of the things you'll learn in this book:

How to turn the very technologies that are "killing" professional photography—such as the Internet—into your tools of success

-How to lead your business, not let your business lead you
    
-How systematizing, scaling, and outsourcing are critical concepts even for a one-person business

-How to radically rethink marketing, sales, and customer service for the 21st century

-How to hone a creative vision that works—the most powerful step you can take as a businessperson

The Fast Track Photographer Business Plan is not about building a "traditional" business plan that looks good on paper and impresses investors. It's about creating a vibrant, living business plan that will help you thrive in today's digital "Wild West," where creative content is freely distributed, where no one plays by the rules anymore, and where customers have unprecedented freedom in choosing what to buy and whom to hire. It's a groundbreaking look at running a creative business. Whether you're an amateur looking to go pro or a professional whose business has stalled, Dane's practical, on-the-ground advice will launch you on the fast track to business success.

Includes free access to Dane's online "stress test" to diagnose your business's strengths—as well as where it needs help!
  

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Contents

Foreword by David duChemin
9
A Better Way to Think About Your Business
22
Be the Map
37
Refine It Over Time
50
Does Anyone Want What Im Selling?
63
It Youre Still Not Convinced
77
Whats Next
80
Living Expenses
94
Batch Processing
143
Make Clients Your Focus 151
150
Invitation Never Stops
158
Connections Persist
165
Validate the Connection
166
SOPs Are AOK LOL
180
Now lts Your Turn 78
186
Make Your Products the Solution
193

Separate Your Business and Personal Finances
101
Lets Review
107
Scaling
113
Focus
119
Creating a Culture
122
Build Systems That Work
128
Creating an SOP
136
Lets Review
207
Stay Connected to Your Evolving Self
213
Stay Connected to Your Community
220
Craft Your Own Fast Track
226
Recommended Resources
243
Dedication
250
Copyright

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About the author (2010)

DANE SANDERS is a noted photographer, author, and speaker. Both he and his work have been featured in numerous photography publications. Author of Fast Track Photographer and host of weekly online broadcast www.AskDane.com, Dane offers Fast Track workshops around the world and has given platform talks at WPPI, Photo Plus Expo, and Imaging USA. He can be found at www.danesanders.com.

DAVID DUCHEMIN is a Vancouver-based international assignment photographer specializing in humanitarian and world photography. David is a passionate contributor to the international photography community and the bestselling author of Within the Frame, VisionMongers, and Vision & Voice. David's work can be found online at www.pixelatedimage.com.

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