Entry strategies for international markets

Front Cover
Lexington Books, 1987 - Business & Economics - 269 pages
2 Reviews
Sage Advice on Going Global Root's perspective is extremely insightful, and clearly the work of one who knows his topics from personal experience. It encapsulates what some of us have taken decades to learn through trial and error. --Larry D. Bouts, president, International Division, Toys-R-Us, Inc. The North American Free Trade Agreement, the new European common market, and the opening of Eastern Europe--among other recent geopolitical developments--have created unprecedented opportunities for American companies seeking to enter foreign markets. This guide offers executives practical advice, recently updated and expanded, on deciding which markets to enter, choosing a product for international distribution, designing an entry strategy, and developing an effective international marketing plan.

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Review: Entry Strategies for International Markets

User Review  - Quangvương Kaka - Goodreads

great book talking about entry modes Read full review

Review: Entry Strategies for International Markets

User Review  - Phil Fox - Goodreads

Despite when it was written, the book is still relevant for the themes it introduces. Read full review

Contents

Designing Entry Strategies for International Markets
1
Deciding on the International Product Candidate
25
Preliminary Screening of Country Markets
33
Copyright

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