Blunders in International Business
This new edition of Blunders in International Business is significantly updated and revised, full of interesting anecdotes, including dozens of new international business blunders. David Ricks has uncovered many informative and entertaining blunders that will make this book hard to put down.
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I discovered the first edition of this book back in the 1970's when I started working international for Intel....I nearly wet myself with the hilarity and tragedy of the ignorance in his case studies... I am surprised that some of the companies were willing to share their worst blunders.... As Americans are not particularly renowned for their finesse and aptitude in international business, I recommend this book to every American business person. With virtually no export economy, we need to memorize these case studies....I cannot wait to read this new edition....