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Blunders in International Business

Front Cover
5 Reviews
Wiley, Mar 6, 2006 - Business & Economics - 182 pages
This new edition of Blunders in International Business is significantly updated and revised, full of interesting anecdotes, including dozens of new international business blunders. David Ricks has uncovered many informative and entertaining blunders that will make this book hard to put down.
  • Features blunders from well-known corporations American Express, McDonalds, Toyota, GM, Sharwoods, Jolly Green Giant, Bacardi, Puff, AOL, BMW, and many others.
  • Conserves its well-liked, concise format.
  • Several well-known blunders from previous editions have been replaced in order to update the lessons learned.
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    Review: Blunders in International Business

    User Review  - Alex Yost - Goodreads

    Not a lot of useful insight. Read full review

    Review: Blunders In International Business

    User Review  - David Mayes - Goodreads

    Superb, short, easily readable book documenting "how not to enter a foreign market." These real case study lessons in many instances are hilarious. How could they have done that? A good, enlightening and entertaining book like Michael Lewis' Liar's Poker, but in a different vein. Read full review

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    References from web pages

    Language Alive | Blunders in International Business
    These examples are taken from the book 'Blunders in International Business' by David. A Ricks - Blackwell Publishing 3rd edition 1999. ...
    www.l-alive.com/ blunders.html

    Blunders in International Business - Book Information
    Book Information. Blunders in International Business. Third Edition. By: DAVID A RICKS (University of Missouri, St Louis). Description ...
    www.blackwellpublishing.com/ 9780631219125

    Perspectives: Translation Blunders in International Business.
    EJ527737 - Perspectives: Translation Blunders in International Business.
    www.eric.ed.gov/ ERICWebPortal/ recordDetail?accno=EJ527737

    Blunders in international business
    Title, Blunders in international business - 4th ed. Author(s), Ricks, da ... About, This new edition of Blunders in International Business is significantly ...
    library.wur.nl/ WebQuery/ catalog/ lang/ 1840304

    Blunders in international business, 4th ed | Reference & Research ...
    Blunders in international business, 4th ed from Reference & Research Book News in Reference provided free by Find Articles.
    findarticles.com/ p/ articles/ mi_m0QLQ/ is_2006_Nov/ ai_n16879508

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    Export America/Internet Marketing Articles Archive
    As David A. Ricks writes in Blunders in International Business, "Cultural differences are the most significant and troublesome variables… the failure of ...
    www.ita.doc.gov/ exportamerica/ volume%202/ april%202001/ im_customs.html

    International Business Research
    Blunders in International Business. David A. Ricks. (3rd ed 2000). Failure to do research. Failure to understand the results. of the research ...
    business.library.emory.edu/ info/ international_trade/ documents/ DaltonCountucase_Pagell_000.ppt

    UM-St. Louis College of Business Administration-David Ricks
    Ricks, D., Blunders in International Business, 3rd ed., Blackwell Publishers, 1999. Ricks, D. & Wright, R., "Trends in International Business Research," ...
    business.umsl.edu/ faculty/ mob/ ricks.html

    St. Louis Public Library - Doing business overseas
    This new edition of Blunders in International Business is significantly updated and revised, full of interesting anecdotes, including dozens of new ...
    www.slpl.org/ slpl/ interests/ article240132320.asp

    About the author (2006)

    David A. Ricks is Distinguished Professor of International Business at the University of Missouri, St. Louis, and Visiting Professor at Wirtschaftsuniversitat in Vienna, the Helsinki School of Economics and Business and the University of Hawaii. He has written eleven other books - including three about international business blunders which have been featured on the Today Show, in the Wall Street Journal, and in numerous other publications.

    Bibliographic information

    QR code for Blunders in International Business
    TitleBlunders in International Business
    AuthorDavid A. Ricks
    Edition4, revised
    PublisherWiley, 2006
    ISBN1405134925, 9781405134927
    Length182 pages
    Subjects › 

    Business & Economics / Management
      
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