Principles of Marketing1957 |
Contents
CHAPTER | 3 |
MARKETINGITS TASK AND IMPORTANCE | 22 |
CHAPTER | 23 |
Copyright | |
43 other sections not shown
Other editions - View all
Common terms and phrases
activities advantages advertising agency agents amount appeal areas automobile basis brokers buyers buying motives Census of Business cent chain store channel of distribution cities commodities companies competitive consumption cooperative costs customers dealers delivery demand department stores discount houses distributors economic Engel's Laws equipment example expenditures Explain factors Federal Trade Commission futures contract grade grocery handling important increase independent industrial instalment instalment credit institutions involved jobbers large number limited lines located mail order major manufacturers marketing functions ment merchandise merchants method middlemen operation organizations personal selling population private brands purchase quantities relatively result retail establishments retail stores Robinson-Patman Act salers sales promotion sales volume salesmen seller shipments shopping centers significant sold standards storage store sales sumer supermarket supply tion trade transactions types ultimate consumers units usually vending machine voluntary chain warehouses wholesale establishments wholesaling