Music Business Handbook and Career Guide
David Baskerville, Tim Baskerville
Sage Publications, 2010 - Business & Economics - 573 pages
The Ninth Edition of the Music Business Handbook and Career Guide maintains the tradition of this classic text as the most comprehensive, up-to-date guide to the music industry and includes:
• greater coverage of digital technology and its implications for the music industry, including digital downloads, changing production technologies, marketing via social networking, and new distribution channels
• new business models and their implications, including the topics of internet outlets, the independent musician, the evolving role of producers, and satellite and internet radio
• additional and updated information on careers, especially in context of a changing business environment
The breadth of coverage that this book offers is unlike any resource available, which is why the Music Business Handbook is the best-selling text for any course dealing with the music industry.
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