How to Advertise: A Guide to Designing, Laying Out, and Composing Advertisements |
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How to Advertise: A Guide to Designing, Laying, Out, and Composing ... George French No preview available - 2015 |
Common terms and phrases
abcde ABCDEF able adapted adver advertisement agreeable appeal apply argument artist attention attractive beauty better body BOLD border called catch cent CENTURY CHAPTER character CHELT City clock Company concerned consider copy decorative designer desired direct display distinction drawing effect efficiency elements engraving example expression face fact field give halftone idea illustration important interest ITALIC lead lines look magazine masses matter means medium ment mind motive nature necessary never newspaper optical original personality physical picture piece placed plate possible practice principles printer printing produce proportion reader reason requires selling simple SMALL CAPS ABCDEF space square style success suggestion thing tion tisement tising tone typography units usually White wish York