The Play Theory of Mass Communication
The literature on mass communication is now dominated by "objective sociological "approaches. What makes the work of Stephenson so unusual is his starting points: his frank willingness to adopt a "subjective "and "psychological "approach to the study of mass communication. In short, this is an internal analysis of how communication processes are absorbed by individuals. The theory of play is not a doctrine of frivolity, but rather a way in which Stephenson gets at such sensitive areas of communication theory as what is screened out and why.
Without a notion of the play element in communication one would be led to imagine that every televised docudrama would be immediately lived out by every adolescent. Clearly, this is not the case. People can distinguish quite well between imaginary and real events in mass communication contexts. "The Play Theory of Mass Communication "is a work that studies subjective play, how communication serves the cause of self-enhancement and personal pleasure, and the role of entertainment as an end in itself.
In short, for those who are tired of cliche-ridden volumes on the political hidden messages and meanings of communication, or the economic management of media decisions, this volume will come as a refreshment, a piece of entertainment as well as instruction. But with all the emphasis "on "aspects, Stephenson's volume is shrewdly political. He takes up themes ranging from the reduction! of international tensions to the happily alienated worker to such pedestrian events as the reporting of foreign Soviet dignitaries in their visits to democratic cultures. This is, in short, an urbane, wise book--sophisticated in its methodology and critical in its theorizing.
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Beyond Media: New Approaches to Mass Communication
Richard Wade Budd,Brent D. Ruben
Limited preview - 1988
TWO NEW THEORIES OF MASS COMMUNICATION RESEARCH
METHODOLOGY FOR A THEORY OF MASS COMMUNICATION
PRINCIPLES CONCERNING AUDIENCES
REDUCTION OF INTERNATIONAL TENSIONS
THEORY OF SOCIAL CHARACTER
NATIONAL CHARACTER AND CHARISMATIC LEADERSHIP
THE DEMOCRATIC MYTH
HOW NATIONS SEE EACH OTHER
THE HAPPY ALIENATED WORKER
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James W. Carey
No preview available - 2009
JSTOR: The Play Theory of Mass Communication
65 The Play Theory of Mass Communication. By William Stephenson. ( Chicago: University of Chicago Press, 1967. Pp. x, 225. $5.00. ...
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Stephenson’s (1967) The Play Theory of Mass Communication fits within the uses. and gratifications body of research that moved forward during this era (Katz ...
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William Stephenson's Play Theory Applied Online
In 1967, Stephenson published his audience-centric theory in, The Play Theory of Mass Communication. Stephenson introduced Play Theory with the words, ...
EN5601 Communication Fundamentals by Jonathan Zhu of MACNM at City ...
The play theory of mass communication (Ch. 4 and 15). Transaction Books. 8. Use 2. Zhu, jh, and He, Z. (2002c). Perceived characteristics, perceived needs, ...
newmedia.cityu.edu.hk/ en5601/ Readings.cfm
Fun on the phone
The Play Theory of Mass Communication, New Brunswick, NJ: Transaction Publishers. 20 Sutton-Smith, B. (1988). Introduction to the transaction edition. ...
BOOK REVIEW SECTION
BOOK REVIEW SECTION. EDITED. BY. ISABELLA HASTIE TOUSSAINT. John. W. Spalding. Writing for Television and Radio, Robert. L. Hilliard and Radio Programming ...
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cinii - William Stephenson,The Play Theory of Mass Communication 1967
William Stephenson:The Play Theory of Mass Communication, The University of Chicago Press, Chicago and London, 1967. William Stephenson,The Play Theory of ...
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From Audience to Users in Computer Gaming
The Play Theory of Mass Communication. Chicago and. London: The University of Chicago Press. Yee, N. 2006. The Demographies, Motivations and Derived ...
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Q Methodology in Assessment and Research
The play theory of mass communication. Chicago: University of Chi-. cago Press. (Library Reserve). Consciring and Concourse Theory. Stephenson, W. (1978). ...
www.lrz-muenchen.de/ ~schmolck/ qmethod/ syllabus00.pdf
Authors Beginning with S
STEPHENSON, William, The Play Theory of Mass Communication, The University of Chicago Press, 1967, 1 copy. STEPHENSON, William, The Play Theory of Mass ...
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