Why TV is Not Our Fault: Television Programming, Viewers, and Who's Really in Control

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Rowman & Littlefield, 2005 - Performing Arts - 145 pages
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This book dispels the myth that the television industry is just giving viewers the programming they want to see and, thus, we as viewers are "responsible" for the existence of shows like Fear Factor and yet another Survivor. In fact, Meehan explains, viewers exert no demand in the market. She also counters the idea that TV programs reflect our culture directly. Introducing us to the political economy of television, Meehan covers programming, corporate strategies, advertising, network "competition," and organizations that seek more industry accountability. She tells us why TV isn't our fault—and who's really to blame.
  

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Contents

The Blame Game
1
Dont Blame the Viewers
27
Competitors? Rivals? Collaborators?
53
Star Trek Synergy and the Transindustrialization of Tribbles
89
If Not the PeopleWho?
117
References
125
Index
135
About the Author
145
Copyright

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Page 133 - A Critique of Present Methods and a New Plan for Studying Radio Listening Behavior.

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About the author (2005)

Eileen R. Meehan is the Lemuel Heidel Brown Chair in Media and Political Economy at the Manship School of Mass Communication at Louisiana State University.

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