Management Communication: Principles and PracticeDesigned for managerial communication courses at MBA level and executive training courses, this text covers the full range of communication issues a manager is likely to face in the coming decade, such as: how to write well, how to speak well, and how to devise a successful communication strategy. There are full chapters on: electronic communication; corporate ethics; audience analysis; meeting management; giving and receiving feedback; choosing media; style and tone; intercultural communication; and business and the press. In addition, 16 end-of-chapter case studies, most of which were developed at Harvard Business School. |
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Page 167
... Hammermill Paper has for the last twenty - five years radically expanded its opera- tion with the acquisition of a complex array of businesses . A decentralized operating philoso- phy was adopted : acquired companies continued to make ...
... Hammermill Paper has for the last twenty - five years radically expanded its opera- tion with the acquisition of a complex array of businesses . A decentralized operating philoso- phy was adopted : acquired companies continued to make ...
Page 169
... HAMMERMILL'S. EXHIBIT I - B Revised Hammermill organizational structure Stockholders Board of Directors President & CEO Corporate Vice Presidents Paper Converting Fine Papers Distribution Industrial Papers Division Manager Operating ...
... HAMMERMILL'S. EXHIBIT I - B Revised Hammermill organizational structure Stockholders Board of Directors President & CEO Corporate Vice Presidents Paper Converting Fine Papers Distribution Industrial Papers Division Manager Operating ...
Page 173
... Hammermill , a ten - step process has been defined . Chart I - B at the end of the section summarizes the ten steps , along with the timing and the people responsible . CHART I - A Steps In the Strategic Planning Process Corporate I ...
... Hammermill , a ten - step process has been defined . Chart I - B at the end of the section summarizes the ten steps , along with the timing and the people responsible . CHART I - A Steps In the Strategic Planning Process Corporate I ...
Contents
INTRODUCTION | 3 |
AUDIENCE ANALYSIS | 13 |
Weymouth Steel Corporation | 19 |
Copyright | |
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achieve action advertising agency Agree analysis Apple argument asked Association audience audit believe better Boat Center clear coal communication company's concerns consider continued corporate cost course decision develop discussion distribution Division Dubinsky effective emissions employees example executive EXHIBIT face felt force give given goals idea important improve industry interest issue less look major manufacturing MARCH means meeting ment million operating organization Paso performance plant position prepared presentation President problems proposal questions reasonable received relations require response sentence Show situation staff strategy structure STUDY success suggested sure task tests thought Timken tion understand United writing