Management Communication: Principles and Practice

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McGraw Hill, 1997 - Communication en gestion - 319 pages
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Designed for managerial communication courses at MBA level and executive training courses, this text covers the full range of communication issues a manager is likely to face in the coming decade, such as: how to write well, how to speak well, and how to devise a successful communication strategy. There are full chapters on: electronic communication; corporate ethics; audience analysis; meeting management; giving and receiving feedback; choosing media; style and tone; intercultural communication; and business and the press. In addition, 16 end-of-chapter case studies, most of which were developed at Harvard Business School.

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Contents

INTRODUCTION
3
AUDIENCE ANALYSIS
13
Weymouth Steel Corporation
19
Copyright

22 other sections not shown

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About the author (1997)

Linda M. McJannet (Waltham, MA) is a professor at Bentley College

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