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Marketing planning in a Western company of
Example of a planning system for
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activities advertising aluminium foil analysis arithmetic mean attitudes Bradford brand buyer campaign centre cluster cluster analysis commercial consumer consumerism consumerist corporate plan council tenants customers d'une decisions demand detailed développement drivers economic effect ESOMAR evaluation example expenditure factors forecast Greater London Greater London Council housing hypothermia important industry interviews können Labour Leo Burnett market research Market Research Society market value judgement MARKETING PLANNING means measures ment methods Mitarbeiter Niveau organisation owner occupiers paper party period planner political population possible problem profit programmes purchase question questionnaire ratings Région regional response road safety sample scale seat belt wearing segmentation simulation social class social research strategy success sumer survey technical development techniques technischen textile Thamesmead tion trends Unternehmen variables voting behaviour wearing levels weight Worpswede