Cannibals With Forks: The Triple Bottom Line of 21st Century Business

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New Society Publishers, 1998 - Business & Economics - 407 pages
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"Is it progress if a cannibal uses a fork?" asked th poet Stanislaw Lec. In capitalism as we know it, corporations are like cannibals, carving up and devouring competing corporations. Would capitalists who embraced sustainability -- cannibals with forks -- constitute real progress? Best-selling author and green business guru John Elkington passionately demonstrates how businesses of all sizes can use sustainability's 3-pronged "fork" -- the triple bottom line -- to expand their company's life expectancy along with everyone else's on planet Earth.

In Cannibals with Forks, Elkington convincingly argues that future market success will often depend on a company's ability to satisfy not just the traditional bottom line of profitability, but also the two emerging bottom lines -- one focusing on environmental quality, the other on social justice. In this lively and practical guide, Elkington reviews progress made to date on the early "greening" of capitalism; outlines the seven great "sustainable" revolutions that are already unfolding and shows how business leaders should respond; describes the "sustainable corporation" and the expectations that future customers, shareholders, and employees will demand of the business world; provides a sustainability audit; and last but not least, a handy "phrase book" section to decipher sustainable business "speak".

The book profiles some of the world's best known companies including Nike, Wal-mart; Levi Strauss, Volkswagen, Texaco, Intel, Volvo, Dow Chemical, Procter & Gamble, Electrolux, Novo Nordisk, and Shell.

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Review: Cannibals with Forks: The Triple Bottom Line of 21st Century Business (The Conscientious Commerce Series)

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I have seen few years ago, Back then It's was fantastic. Read full review

Review: Cannibals with Forks: The Triple Bottom Line of 21st Century Business (The Conscientious Commerce Series)

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Sustainability and triple bottom line (economics propserity, environmental quality, social justice) analysis Read full review

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Contents

Adapting to a 7D World
1
Parti Sustaining Capitalism
15
Is Capitalism Sustainable?
17
Copyright

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S.No. Book Name, Author. 1, Triple Bottom Line RISK MANAGEMENT, Adrian R. Bowden, Malcolm R. Lane, Julia H. Martin. 2, SOCIAL ENTREPRENEURSHIP, Peter C. ...
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About the author (1998)

John Elkington is co-author of the million-copy bestseller The Green Consumer Guide, Chairman of London-based SustainAbility, Europe's best respected sustainability consultancy firm, and a regular Guardian columnist and contributor to Harvard Business Review, Management Today, and Tomorrow Magazine.

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