Corporate information strategy and management: text and cases
McGraw-Hill Irwin, 2003 - Business & Economics - 726 pages
Corporate Information Strategy and Management: Text and Cases 6/e by Applegate, Austin and McFarlan is written for students and managers who desire an overview of contemporary information systems technology (IT) management. It explains the relevant issues of effective management of information services activities and highlights the areas of greatest potential application of the technology. No assumptions are made concerning the readerís experience with IT, but it is assumed that the reader has some course work or work experience in administration or management. This text is comprised of an extensive collection of Harvard Business cases devoted to Information Technology.
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a Network Economy
Partnership among Key Constituencies
38 other sections not shown
3PLs activities American Express AOL Time Warner applications assets AXI Travel build business model capabilities carriers Cisco clients company's components consulting contract corporate cost create customers data center decisions delivery e-commerce EBITDA employees enable equity example executives EXHIBIT fees firms functionality global growth Harley-Davidson Harvard Business School implementation increased industry infrastructure InsWeb integration Interactive internal Internet Securities Internetworking investment investors Jamcracker launched levels leverage logistics ment Merrill Lynch million Nasdaq Nasdaq Japan Network Economy offer operations organization organizational outsourcing partners percent performance planning port portals Postgirot Postgirot Bank PSA Corporation purchasing relationships revenues risk senior servers service providers share Singapore Source strategy structure Submarino suppliers Taco Bell Tektronix tion transaction Unix users vendor Xerox