Corporate information strategy and management: text and cases

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McGraw-Hill Irwin, 2003 - Business & Economics - 726 pages
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Corporate Information Strategy and Management: Text and Cases 6/e by Applegate, Austin and McFarlan is written for students and managers who desire an overview of contemporary information systems technology (IT) management. It explains the relevant issues of effective management of information services activities and highlights the areas of greatest potential application of the technology. No assumptions are made concerning the readerís experience with IT, but it is assumed that the reader has some course work or work experience in administration or management. This text is comprised of an extensive collection of Harvard Business cases devoted to Information Technology.

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Contents

a Network Economy
1
IT Impact
7
Partnership among Key Constituencies
14
Copyright

38 other sections not shown

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About the author (2003)

Applegate is professor at the Harvard Graduate School of Business Administration.

Robert teaches at Harvard Business School.

McFarlan is professor at the Harvard Graduate School of Business Administration.