Cybermarketing essentials for success
Learn the same cybermarketing strategies used by industry leaders such as Compaq Computers, Amyway Corporation, Hyatt Hotels, JP Morgan, and Microsoft. Marketing strategist Craig Settles shows you how to increase your business by improving the way you do business! Build brand awareness and loyalty with online promotions, creative sponsorships and other tactics that get the word out quickly, and create a community of devoted customers; get great direct response with "Buy one, get one free" offers and giveaways - conventional tactics with a cyber-twist that get people to take action now; satisfy information-hungry cybersurfers with briefing papers, "live" seminars, and special reports that make people eager to do business with you; demonstrate and distribute more effectively by letting people see, hear, "touch," and experience your products or services online, and move them closer to the final sale; develop strong relationships with the press and influence your public image through the right combination of e-mail, newsgroups, and online materials; enhance your research capabilities by getting quick, meaningful, and inexpensive feedback online from customers, prospects, key industry people, and even competitors; and expand the level of service and support and reduce costs to your customers, sales people, and re-sellers, while enhancing the quality of your service.
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