Media Effects Research: A Basic Overview
MEDIA EFFECTS RESEARCH, FOURTH EDITION, provides an excellent introduction for students studying mass media' effects on society. Through an engaging narrative style, the author presents fascinating research findings on media' impact and related mass media theories. Students are provided with a clear perspective of the relationship between science, methods, and practical questions about the effects of mass media.
Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
What people are saying - Write a review
We haven't found any reviews in the usual places.
A Scientific Approach to the Study of Media Effects
Scientific Methods in Media Effects Research
A Brief History of Media Effects Research
Time Spent with Mass Media Reasons and Consequences
Effects of Media Violence
Sexual Content in the Media
Media That Stir Emotions
Persuasive Effects of the Media
The Effects of News and Political Content
The Effects of Media Stereotypes
The Impact of New Media Technologies
Meet Marshall McLuhan A Less Scientific Approach to Media Impact
Theories and Theoretical Concepts Discussed in the Text by Chapter
2011 Cengage Learning actually adolescents advertising aggressive behavior arousal attitudes body dissatisfaction campaign Cantor causal chapter content analysis copied Copyright 2011 Cengage Copyright2011 Cengage Learning correlation crime depicted Due to electronic duplicated eBook and/or eChapter(s Editorial review effects of media electronic media electronic rights emotional entertainment evidence experiment experimental face-ism Facebook females film findings hypothesis idea images important Internet Journal levels males Marshall McLuhan mass communication mass media materially McLuhan media effects research media impact media messages media violence movie obesity paranormal participants people’s person persuasion playing pornography Psychology question recent relationship reported responses review has deemed Rights Reserved role scanned scholars scientific scientists sexual content sexually explicit social spiral of silence statistical stereotypes story Study Box subliminal suicide suppressed content survey television tend theory third party content topic TV viewing variables viewers violent video games whole Zillmann