Media Effects Research: A Basic Overview

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Cengage Learning, Jan 1, 2012 - Business & Economics - 336 pages
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MEDIA EFFECTS RESEARCH, FOURTH EDITION, provides an excellent introduction for students studying mass media' effects on society. Through an engaging narrative style, the author presents fascinating research findings on media' impact and related mass media theories. Students are provided with a clear perspective of the relationship between science, methods, and practical questions about the effects of mass media.
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Contents

A Scientific Approach to the Study of Media Effects
1
Scientific Methods in Media Effects Research
24
A Brief History of Media Effects Research
50
Time Spent with Mass Media Reasons and Consequences
71
Effects of Media Violence
92
Sexual Content in the Media
122
Media That Stir Emotions
149
Persuasive Effects of the Media
174
The Effects of News and Political Content
208
The Effects of Media Stereotypes
234
The Impact of New Media Technologies
258
Meet Marshall McLuhan A Less Scientific Approach to Media Impact
280
Theories and Theoretical Concepts Discussed in the Text by Chapter
301
Name Index
303
Subject Index
308
Copyright

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About the author (2012)

Glenn Sparks is a professor and noted researcher of Mass Communication in the Brian Lamb School of Communication at Purdue University where he served for twelve years as the associate head. He previously taught in the Department of Communication at Cleveland State University. His area of expertise is the cognitive and emotional effects of the media. Over the last thirty years, Dr. Sparks has published research on a number of different media effects, including the effects of frightening media, fear of criminal victimization, media violence, paranormal depictions and the CSI effect. His future research will most likely involve new technology and interpersonal relationships-a topic he considers immensely important. He collaborated with Dr. Will Miller on this theme in their book REFRIGERATOR RIGHTS: OUR CRUCIAL NEED FOR CLOSE CONNECTION, which was nominated as a finalist for a 2003 "Books for a Better Life" Award given by the National Multiple Sclerosis Society. In addition, he is a coauthor with Em Griffin and Andrew Ledbetter on the popular A FIRST LOOK AT COMMUNICATION THEORY. He received his Ph.D. from the University of Wisconsin-Madison.

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