Communication theories: origins, methods, and uses in the mass media

Front Cover
Longman, 1997 - Language Arts & Disciplines - 424 pages
1 Review
The Fifth Edition addresses ongoing changes in mass communications and new developments in mass communications theory. The book also applies communication theories to the mass media with current examples from journalism, broadcasting, advertising and public relations to clarify the concepts. A new chapter on cyber communications explores the influential new medium, using discussions of mediamorphosis, hypertext, multimedia, interface design, Intenet addiction and Internet dependency. An extensively rewritten chapter on media chains and conglomerates addresses key developments in the field. The book also includes unique coverage of media uses and institutions, meant as an alternative way to think about mass communication.

From inside the book

What people are saying - Write a review

Review: Communication Theories: Origins, Methods and Uses in the Mass Media

User Review  - Hanh Nguyen - Goodreads

Mark as to read Read full review

Review: Communication Theories: Origins, Methods and Uses in the Mass Media

User Review  - Ramu.0 - Goodreads

well Read full review

Related books

Contents

INTRODUCTION TO MASS COMMUNICATION
3
PART n SCIENTIFIC METHOD AND MODELS
21
MODELS IN MASS COMMUNICATION
45
Copyright

16 other sections not shown

Common terms and phrases

Bibliographic information