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able answer architect become broker budget price businessman chance changes chapter cold call competition construction company construction industry construction salesman construction selling contractor deal design-build direct mail drawing everything exactly example experience explain facility fact feel finder's fees firm going handle happen home office idea important interest job signs keep lease letter of intent look meeting metal building mind move negotiated never nice offer Okay owner pect percentages picture plan to build play the percentages possible problem pros push qualifying question real estate real estate broker reason remember requirements schedule sell the job selling construction situation soft sell someone source of leads started struction sure talking tell the prospect there's thing tion told warehouse weeks what's