Women's Periodicals in the United States: Consumer Magazines (Google eBook)

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Kathleen L. Endres, Therese L. Lueck
Greenwood Publishing Group, 1995 - History - 509 pages
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Consumer magazines aimed at women are as diverse as the market they serve. Some are targeted to particular age groups, while others are marketed to different socioeconomic groups. These magazines are a reflection of the needs and interests of women and the place of women in American society. Changes in these magazines mirror the changing interests of women, the increased purchasing power of women, and the willingness of advertisers and publishers to reach a female audience.

This reference book is a guide to women's consumer magazines published in the United States. Included are profiles of 75 magazines read chiefly by women. Each profile discusses the publication history and social context of the magazine and includes bibliographical references and a summary of publication statistics. Some of the magazines included started in the 19th century and are no longer published. Others have been available for more than a century, while some originated in the last decade. An introductory chapter discusses the history of U.S. consumer women's magazines, and a chronology charts their growth from 1784 to the present.

  

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Contents

Chronology
491
Bibliography
495
Index
499
About the Contributors
507
Copyright

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About the author (1995)

Kathleen L. Endres is a distinguished professor of Communications at the University of Akron and has written extensively on the history of Akron women. Carolyn H. Herman has been active in the women's community in Akron for 20 years; she is especially devoted to the Women's Endowment Fund of Akron Community Foundation, one of the groups benefiting from the profits of this book and the only local grant-making entity that exclusively funds projects that benefit women and girls in Summit County, Ohio. Penny L. Fox is a native Ohioan, a freelance writer, and a business owner.

THERESE L. LUECK is an associate professor in the School of Communication at the University of Akron. With Kathleen L. Endres, she is coeditor of Women's Periodicals in the United States: Consumer Magazines (Greenwood, 1995).

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