Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business (Google eBook)

Front Cover
John Wiley & Sons, May 8, 2012 - Business & Economics - 320 pages
24 Reviews
The guide to creating engaging web content and building a loyal following, revised and updated

Blogs, YouTube, Facebook, Twitter, Google+, and other platforms are giving everyone a "voice," including organizations and their customers. So how do you create the stories, videos, and blog posts that cultivate fans, arouse passion for your products or services, and ignite your business? "Content Rules" equips you for online success as a one-stop source on the art and science of developing content that people care about. This coverage is interwoven with case studies of companies successfully spreading their ideas online--and using them to establish credibility and build a loyal customer base.Find an authentic "voice" and craft bold content that will resonate with prospects and buyers and encourage them to share it with othersLeverage social media and social tools to get your content and ideas distributed as widely as possibleUnderstand why you are generating content--getting to the meat of your message in practical, commonsense language, and defining the goals of your content strategyWrite in a way that powerfully communicates your service, product, or message across various Web mediumsBoost your online presence and engage with customers and prospects like never before with "Content Rules."

  

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Review: Content Rules: How to Create Killer Blogs, Podcasts, Videos, eBooks, Webinars (and More) That Engage Customers and Ignite Your Business

User Review  - Tina - Goodreads

The book inspired me to do some research on writing better blog post titles. Read full review

Review: Content Rules: How to Create Killer Blogs, Podcasts, Videos, eBooks, Webinars (and More) That Engage Customers and Ignite Your Business

User Review  - Paige - Goodreads

A good overview for those who write content, an especially good read for those first jumping in. Read full review

Contents

The Case for Content
3
The Content Rules
13
Who Do You Want to Attract?
21
Who Are You?
31
Anatomy of a Content Circle of Life
55
Share or Solve Dont Shill
69
Stoke the Campfire
95
Create Wings and Roots
101
Show Me a Story
197
Is This Thing On?
207
SUCCESS
219
Thousand
235
Lowell Massachusetts
239
Cambridge Massachusetts
243
Rochester New York
251
Chicago Illinois
257

The Care and Feeding of Fans
115
This Is the Chapter You Are Looking For
121
PART TWO THE HOWTO SECTION
141
If Webinars Are Awesome Marketing
155
Whats the Difference between
171
The Single Biggest Secret to Creating
183
An FAQs Makeover
189
Clinton New York
263
London England
267
PART FOUR THIS ISNT GOODBYE
271
This Isnt Goodbye and a Gift for You
273
Sean Tubridy
275
Index
277
Copyright

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About the author (2012)

Ann Handley is the Chief Content Officer of MarketingProfs, a training and education company with the largest community of marketers in its category, and co-founded ClickZ.com. She is a monthly columnist for Entrepreneur magazine, a contributor to LinkedIn's Influencer program, and Amex's OPEN Forum. There's nothing more fun than following her on Twitter, where she has 170,000 followers, or subscribing to her own site at AnnHandley.com.

C.C. Chapman
is a media creator, entrepreneur, keynote speaker, and online marketing consultant. He is the founder of DigitalDads.com and the host of PassionHit.tv. For more information, please visit cc-chapman.com.

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