Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business (Google eBook)
The guide to creating engaging web content and building a loyal following, revised and updated
Blogs, YouTube, Facebook, Twitter, Google+, and other platforms are giving everyone a "voice," including organizations and their customers. So how do you create the stories, videos, and blog posts that cultivate fans, arouse passion for your products or services, and ignite your business? "Content Rules" equips you for online success as a one-stop source on the art and science of developing content that people care about. This coverage is interwoven with case studies of companies successfully spreading their ideas online--and using them to establish credibility and build a loyal customer base.Find an authentic "voice" and craft bold content that will resonate with prospects and buyers and encourage them to share it with othersLeverage social media and social tools to get your content and ideas distributed as widely as possibleUnderstand why you are generating content--getting to the meat of your message in practical, commonsense language, and defining the goals of your content strategyWrite in a way that powerfully communicates your service, product, or message across various Web mediumsBoost your online presence and engage with customers and prospects like never before with "Content Rules."
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Review: Content Rules: How to Create Killer Blogs, Podcasts, Videos, eBooks, Webinars (and More) That Engage Customers and Ignite Your BusinessUser Review - Tina - Goodreads
The book inspired me to do some research on writing better blog post titles. Read full review
Review: Content Rules: How to Create Killer Blogs, Podcasts, Videos, eBooks, Webinars (and More) That Engage Customers and Ignite Your BusinessUser Review - Paige - Goodreads
A good overview for those who write content, an especially good read for those first jumping in. Read full review
The Case for Content
The Content Rules
Who Do You Want to Attract?
Who Are You?
Anatomy of a Content Circle of Life
Share or Solve Dont Shill
Stoke the Campfire
Create Wings and Roots
Show Me a Story
Is This Thing On?
Rochester New York
The Care and Feeding of Fans
This Is the Chapter You Are Looking For
PART TWO THE HOWTO SECTION
If Webinars Are Awesome Marketing
Whats the Difference between
The Single Biggest Secret to Creating
An FAQs Makeover