Semiotics: The Basics

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Taylor & Francis, Jan 10, 2007 - Language Arts & Disciplines - 328 pages
15 Reviews

This updated second edition provides a clear and concise introduction to the key concepts of semiotics in accessible and jargon-free language. With a revised introduction and glossary, extended index and suggestions for further reading, this new edition provides an increased number of examples including computer and mobile phone technology, television commercials and the web.

Demystifying what is a complex, highly interdisciplinary field, key questions covered include:

  • What is a sign?
  • Which codes do we take for granted?
  • How can semiotics be used in textual analysis?
  • What is a text?

A highly useful, must-have resource, Semiotics: The Basics is the ideal introductory text for those studying this growing area.

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Review: Semiotics: The Basics (The Basics)

User Review  - Traveller - Goodreads

I didn't read all of it, but this is the ultimate introductory guide for those who tend to feel slightly lost at times when reading the works of the classic instigators of semiotics like Saussure, Peirce, Lacan, Foucault, Eco, Derrida and Barthes. Read full review

Review: Semiotics: The Basics (The Basics)

User Review  - Tu - Goodreads

it is a book that on the first read may give you an impression as of something tough to swallow. But then for a careful reading and some second chew on the semiotics cud, it enlightens you! I'd got an ... Read full review

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About the author (2007)

Daniel Chandler is a Lecturer in the Department of Theatre, Film and Television Studies at the University of Wales, Aberystwyth.

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