The PressHistory of the newspaper press of England, and of how it functions today. |
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Page 12
... readers was at hand . They had been taught enough to make them interested in the world around them in a way that their fathers had never been . They were curious about domestic politics and foreign affairs . The more serious among them ...
... readers was at hand . They had been taught enough to make them interested in the world around them in a way that their fathers had never been . They were curious about domestic politics and foreign affairs . The more serious among them ...
Page 15
... readers . Compe- titions with large cash awards were held . These were followed by a new inducement , readers ' insurance . Then came the " free gift schemes " . In return for a subscription to a news- paper , a new reader would receive ...
... readers . Compe- titions with large cash awards were held . These were followed by a new inducement , readers ' insurance . Then came the " free gift schemes " . In return for a subscription to a news- paper , a new reader would receive ...
Page 46
... readers makes them a valuable advertising medium and they are thus able to command much larger advertising revenue per reader than their more popular contemporaries . A further decrease , at least on the scale which took place in the ...
... readers makes them a valuable advertising medium and they are thus able to command much larger advertising revenue per reader than their more popular contemporaries . A further decrease , at least on the scale which took place in the ...
Contents
FOREWORD by Lord Layton | 3 |
THE PRESS LORDS | 18 |
The Editorial Team | 27 |
2 other sections not shown
Common terms and phrases
advertising Associates Britain British newspapers British Press Camrose Canal Zone cent chains Chairman Chief Proprietor Chronicle CHURCHILL Circulation 1937 column Communist Conservative cost criticisms Daily Express Daily Graphic Daily Herald Daily Mail Daily Mirror daily newspaper Daily Telegraph Daily Worker Duke Election Fleet Street foreign Gazette George Cadbury Government Harmsworth headlines House of Commons increase industry influence journalism journalists KENYA KNIGHTS HOSPITALLERS L. J. Cadbury Labour Party last night leader writer leading articles Liberal London Lord Beaverbrook Lord Kemsley Lord Northcliffe Lord Rothermere Manchester Guardian ment millions morning MORRISON national dailies national newspapers newspaper's Newspapers Ltd newsprint Night Editor opinion ownership peace picture Poll popular daily Post Price printed provincial pulp readers readership Report result revenue Royal Commission SCOTSMAN ship social Socialist Special Characteristics staff standards story sub-editors Sunday THURSDAY OCTOBER 25 tion Tory trade union vote weekly