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The Nature of Attitudes and Attitude Change
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Amer approach Aronson asked assessment attitude attraction attribute behavior bias Carlsmith characteristics chimpanzee coding cognitive communication complex computer simulation concept conceptual variable confidence interval consider content analysis correlation cross-validation deception degree degrees of freedom dependent discussion distribution effect error estimate example experiment experimental realism experimenter bias external validity factors frequently function hypothesis important increase independent variable indices individual inference initial inter interaction interpersonal interpersonal attraction interview investigator involved jackknife laboratory manipulation mean measures ment method mundane realism normal normal distribution observer pairs person possible predict present problem procedure Psychol question ratings records relationship relevant reliability reported response sample sample mean scale scores significant similar situation social psychology sociogram sociometric status sociometric technique specific standard deviation statistical suggested technique theoretical theory tion validity variance verbal words York