The Art & Science of Web DesignThe Art & Science of Web Design will help you understand the Web from the inside. It is structured around core Web concepts that often get only a passing mention in books on Web design. This book is not a reference book or a style guide. It is your mentor, whispering in your ear all the answers to those ubiquitous questions, and reminding us that there are now new rules and new ways to break them. |
From inside the book
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Page 125
... going to get synergy out of this deal in both directions , " said Riffage CEO Ken Wirt . " We think that most of the bigger - name artists are going to want to webcast their concerts when they come to the hall , and if people come to ...
... going to get synergy out of this deal in both directions , " said Riffage CEO Ken Wirt . " We think that most of the bigger - name artists are going to want to webcast their concerts when they come to the hall , and if people come to ...
Page 159
... going to bother with advanced ( and typically buggy ) technologies . We're not going to worry about the complexity of backend scripting engines publishing multiple versions of our sites . Rather , we'll take the simple route and , by ...
... going to bother with advanced ( and typically buggy ) technologies . We're not going to worry about the complexity of backend scripting engines publishing multiple versions of our sites . Rather , we'll take the simple route and , by ...
Page 194
... going up , yield is going down . The result ? Advertising rates are drop- ping ( because there's so much traffic to the big sites ) while advertisers still interested in the Web as a vehicle for brand promotion — are becoming ...
... going up , yield is going down . The result ? Advertising rates are drop- ping ( because there's so much traffic to the big sites ) while advertisers still interested in the Web as a vehicle for brand promotion — are becoming ...
Common terms and phrases
advertising audience banners basic Beck behavior browser window building Cascading Stylesheets cell chapter Charles Goldfarb color column create database developed document dynamic publishing e-commerce editors Email example font formatting goal going Guru.com headline hypertext Information Architecture integration interface Internet Explorer JavaScript Jeffrey Veen KVETCH Laird layout look Markup Microsoft mySize navigation Netscape Netscape Navigator Nimbus II Odelay options pixels portal publishing system schema screen script search engine sermon sermonid server SGML simple site's specific standards story strategy structure surfing tabs tags tell template things tion traffic user experience variable visual Web design Web server WebTV width Windows 98 Wired magazine Yahoo