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VIEWING DIFFERENT PROGRAMMES
OTHER FACTORS IN AUDIENCE OVERLAP
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Adventurers advertising analysed Appreciation Index April audience duplication audience overlap Average Week-day BBC1 programmes BBC2 Brideshead Revisited broadcasts bulletins channel loyalty Chapter Coronation Street current affairs programmes deviations different channels different days different episodes different programmes duplication coefficient duplication law duplication levels duplication of viewing factors Golden Shot Hawaii Five-O heavy viewers high duplication higher illustrated in Table inheritance effect ITV and BBC1 ITV programmes J.G. Reeder Jason King likers London Housewives low-rating programmes Monday Audience Monday ITV networks non-viewers off-peak Opportunity Knocks pairs of programmes particular programme peak-time programmes percentage points pm 10 pm pm 9 pm popular programmes population predicted programme types programme-type programmes shown rating levels repeat-viewing levels Rugby Special scores shows sports programmes summarised tend tendency type of programme viewers of television viewing law viewing patterns watch a programme Wednesday week-end WNEW World in Action x Rating Z-Cars