Handbook on Brand and Experience Management: The Role of Agriculture in Poverty Reduction
Fabrizio Bresciani, Alberto Valdés
Edward Elgar and the Food and Agriculture Organization of the United Nations, Jan 1, 2007 - Technology & Engineering - 328 pages
This important Handbook explores new and emerging directions in both brand management research and practice. It encompasses a diverse set of approaches including the latest academic research offering new frameworks for understanding brand management, the researcherŐs perspective on current tools in practice by brand managers, new research and conceptual frameworks for understanding and managing customer experiences and recent empirical research and scale development in both brand and experience management. The book focuses on practical, managerial, and organizational best practices.
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Beyond Food Production: The Role of Agriculture in Poverty Reduction
Fabrizio Bresciani,Alberto Valdés
No preview available - 2007