Lateral Marketing

Front Cover
Wiley-India
2 Reviews

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Review: Lateral Marketing: New Techniques for Finding Breakthrough Ideas

User Review  - Ramy Khodeir - Goodreads

Idea generation between the talent and the practice Read full review

Review: Lateral Marketing: New Techniques for Finding Breakthrough Ideas

User Review  - Pasquale Borriello - Goodreads

Interesting but not amazing. Read full review

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