Eveolution: The Eight Truths of Marketing to Women
If men and women are different, why do we market to them the same way? Today, women make 80 percent of all purchasing decisions. The time has come, says Faith Popcorn, author of The Popcorn Report and Clicking, two bestselling books on consumer trends, for businesspeople everywhere to realize that you can't succeed in business without successfully marketing to women.
Whether you make cornflakes or concrete, pillows or pixels, women should be your chief target. Popcorn's prediction: within a decade, the companies that do the best job of marketing to women will dominate every significant product and service category. Popcorn calls this EVEolution--a trend that will redefine the way companies create profitable and lasting relationships with their key consumers: women. Using business case studies, cultural signals, statistical data, and in-depth interviews with CEOs, entrepreneurs, and consumers, Popcorn presents the eight essential truths about marketing to women.
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A good book: eveolution: The Eight Truths of Marketing to Women ...
A GOOD BOOK Title: eveolution: The Eight Truths of Marketing to Women Author: Faith Popcorn and Lys Marigold Publisher: Hyperion ISBN: 078688441X Faith ...
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Futurist sees women's eveolution :: CHICAGO SUN-TIMES :: Terry Savage
Futurist sees women's eveolution - CHICAGO SUN-TIMES
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The CEO Refresher - eveolution
eveolution Understanding Women - Eight Essential Truths that Work in Your Business and Your Life by Faith Popcorn and Lys Marigold, 2001 Hyperion, New York ...
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Book Summary: eveolution
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Download the five-page summary of eveolution by Lys Marigold and Faith Popcorn (Hyperion, 2000). The Eight Truths of Marketing to Women
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eveolution is the theory that women require different marketing efforts than the traditional (male-centered) method to which theyve been subjected
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Some statistics from eveolution: The Eight Truths of Marketing to Women by Faith Popcorn, published in 2000. You may have seen this data before, ...
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 EVEOLUTION : THE EIGHT TRUTHS OF MARKETING TO WOMEN
EVEOLUTION : THE EIGHT TRUTHS OF MARKETING TO WOMEN.