A Designer's Research Manual: Succeed in Design by Knowing Your Clients and what They Really Need

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Rockport Publishers, 2006 - Design - 192 pages
6 Reviews
Doing research can make all the difference between a great design and a good design. Most experienced designers would quantify this "legwork" with the term research. By engaging in competitive intelligence, customer profiling, color and trend forecasting, etc., designers are able to bring something to the table that reflects a commercial value for the client beyond a well-crafted logo or brochure. Although scientific and analytical in nature, research is the basis of all good design work. This book provides a comprehensive manual for designers on what design research is, why it is necessary, how to do research, and how to apply it to design work. As designers embrace research methodologies, they share a common vernacular with their clients, and establish respect as idea people. In an increasingly crowded marketplace, embracing research practices will ensure a continued viable role for designers in business. No other books address this issue for student and professional graphic designers. Books on how to do research are usually aimed at writers, business marketers, and scientists. The ability to execute effective research methods is as important to a career in graphic design as the ability to build a grid or layout a page. Understanding the needs of the client and the client's market are essential components of creating value.

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Review: A Designer's Research Manual: Succeed in Design by Knowing Your Clients and What They Really Need

User Review  - Alyssa - Goodreads

A overview of research for design, practical applications and case studies aimed at the graphic community but informative for all areas of design Read full review

Review: A Designer's Research Manual: Succeed in Design by Knowing Your Clients and What They Really Need

User Review  - Goodreads

A overview of research for design, practical applications and case studies aimed at the graphic community but informative for all areas of design Read full review

About the author (2006)

Associate Professor Jennifer Visocky O'Grady is a graduate of the Kent State University Visual Communication Design program (B.S., & M.F.A.), and has been teaching at Cleveland State since the spring of 1999. She is also co-founder and principal of Enspace Inc.

Ken Visocky O'DtGrady is an Assistant Professor of Visual Communication Design. He holds his BS/MFA from Kent State University. In addition to his teaching duties, Ken is a Principal at the Enspace Creative Group, a company that he co-founded in 1998 with his wife Jennifer.

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