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actually advertising alog artwork basic Bigger Pie cata catalog production changes color copy cover create customers know database David Green deci demographics desktop publish electronic page exhibit exhibitor experts fact fanny packs feature field focus format give goal graphic Greenleaf Helms horticulture ideas important keting laser printer layout letters look mailing market share marketing calendar marketing dollar marketing efforts marketing plan marketing tool mation ment monthly mailer ness newsletter niche market obvious Oregon Oregon State University paper person photographs plants potential customer price list printed printer prod products or services professional profit promotions question radio spot Remember screen seminars shot sions someone specific staff success sure techniques telemarketing tell tion tomer trade show trees typeface typesetting ucts unique Upper Peninsula Wal-Mart Weyerhaeuser Yellow Pages zero-sum game