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Short Steps to Marketing Magic: Packed with Easily Understood, Bite-Sized ...
Jeff Della Mura
No preview available - 2009
YOU PROBABLY DONT WRITE AS WELL AS YOU THINK
WHEN ARE WORDS CLEAR? NO NOT WHEN THEY
EXPRESS ACTION IN VERBS NOT NOUNS
6 other sections not shown
active voice adjective avoid beneﬁt better British civil service canít Carlos Santana clarity clear conjunctive adverb connectives considered construction coordinating conjunction correct deﬁnitely Disciplined Writing discussion draft economic effective English example express action ﬁgure ﬁnal ﬁnd ﬁnish ﬁrst ﬁt ﬂawed ﬂow formal George Orwell gobbledygook grammatical guidelines ideas important independent clauses inﬁnitive jargon language linking verb loose sentence main verb manager meaning modiﬁer negotiators noun officer one-idea sentence overcompression paper paragraph parallel passive voice periodic sentence person prepositions present principle probably problem produce professional Foreign Service programs pronoun prose punctuation quick comprehension read-it-aloud test reader reason reﬂect repetition revision Secretary semicolon sense sexist signals simple Sir Ernest Gowers skilled writer speciﬁc statement subject-verb subordinates supervisors thought U.S. Government Printing usage usually verbosity Whatís writing skills writing style writing technique