Managerial economics: analysis, problems, cases
South-Western College Publishing, 1998 - Business & Economics - 754 pages
Designed for a one-semester course at the undergraduate or MBA level in managerial economics, this text also works well as a text/reference for a second course emphasizing cases. Managerial Economics takes a traditional neo-classical approach to managerial economics. It is a proven book with a reputation for concise and clear writing, correct presentation of economics, and outstanding end-of-chapter problems and cases. Its tried-and-true problem-solving approach helps students see how managers can use economic analysis to solve business problems and make better decisions.
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advertising amount analysis average variable cost broccoli Business Week champagne Chapter combination of inputs constraints consumer cost curve decision demand curve demand function determine dollar elasticity of demand equal equation estimated example Figure firm firm's fixed cost forecasts given income increase indicates industry isocost isoquant least cost combination level of output linear long-run average cost mand manufacturing marginal cost marginal product marginal revenue maximize profit maximum monopolistic competition monopoly normal profit obtain optimal panel percent perfectly competitive pizza plant price discrimination price elasticity problem production function profit contribution profit-maximizing purchased quantity demanded quantity sold regression relationship returns to scale sell sellers slope statistical strategy substitutes supply curve Table tion total cost function total profit total revenue transfer product units of output utility variable input Wall Street Journal zero