Working the Room: How to Move People to Action Through Audience-centered Speaking

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Harvard Business Press, 2003 - Business & Economics - 230 pages
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Do you remember the topic of the last speech you heard? If not, you're not alone. In fact, studies show that audiences remember only 10 to 30 percent of speech or presentation content. Given those bleak statistics, why do we give speeches at all? We give them, says communications expert Nick Morgan, because they remain the most powerful way of connecting with audiences since ancient Greek times. But as we've evolved to a more conversational mode of public speaking, thanks to television, we have forgotten much of what the Greeks taught us about the nonverbal aspects of speech-giving: the physical connection with audiences that can create an almost palpable emotional bond. Morgan says this "kinesthetic connection" comes from truly listening to your audience-not just with your brain but with your body. In this book, he draws from more than twenty years as a speech coach and consultant, combining the best of ancient Greek oratory with modern communications research to offer a new, audience-centered approach to public speaking. Through entertaining and insightful examples, Morgan illustrates a three-part process-focusing on content development, rehearsal, and delivery-that will enable readers of all experience levels to give more effective, passion-filled speeches that move audiences to action. AUTHORBIO: Nick Morgan is Editor of theHarvard Management Communication Letterand founder of Public Words, a communications coaching company.
  

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Working the Room: How to Move People to Action through Audience-Centered Speaking

User Review  - Not Available - Book Verdict

This useful guide to modern public speaking in business situations begins (as did public speaking) with the ancient Greeks. It's an auspicious start: the Greeks' influence lasted into the 20th century ... Read full review

Review: Working the Room: How to Move People to Action Through Audience-Centered Speaking

User Review  - David - Goodreads

Pretty good book on how to give a presentation that the audience WANTS to listen to, not that I WANT to give. Too long, like most books! But really good presentation information. "Presentation ... Read full review

Selected pages

Contents

The Only Reason to Give a Speech Is to Change the World
1
How Did We Get Here?
11
What to Do? The AudienceCentered Presentation Process
21
Understand the Audience
37
Craft the Elevator Speech
47
Pick the Level of Need
51
Find the Story
61
Structure the Content
73
Choreograph the Kinesthetics
125
Pay Attention to What Your Audience Needs
137
Conquer Your Fear
143
Get Technical
153
The AudienceCentered Speech
171
Listen to Your Audience
181
AudienceCentered Speaking for All Occasions
199
The Secret of Charisma
225

Make the Journey
85
Involve the Audience
97
Search for the Truth
113
ABOUT THE AUTHOR
229
Copyright

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About the author (2003)

Nick Morgan is Editor of the Harvard Management Communication Letter and Founder of Public Words, a communications coaching company.

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