Marshall McLuhan

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SAGE, 2005 - Social Science - 253 pages
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'Feted and reviled in his own lifetime, Marshall McLuhan has made a dramatic comeback in recent years. Marchessault gives a balanced and carefully considered appraisal of McLuhan’s contribution to cultural theory, which may be even more pertinent now, in the early twenty-first century, than when he originally formulated it in the 1950s and ‘60s'

Jim McGuigan, Professor of Cultural Analysis, Loughborough University

Why is McLuhan important? What use can we make of his approach to the media today? In this insightful critical introduction, McLuhan's contribution is carefully explained and his reputation reassessed. The book:

· Explains McLuhan's key ideas

· Engages with critical issues in media and contemporary art

· Demonstrates the relevance of his work for students

of media and communications

· Addresses his methodological contribution

· Revises our understanding of his place in the history of ideas.

Illustrated with many examples from the network society, the book works as a guide to anyone who wants to know why McLuhan is important.

  

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Contents

Romantic Art
3
New Criticism
17
Catholicism
35
Experimental Seminar
73
Innis New Media and the University
94
Galaxy
109
Sacred Technologies Historical Imagination
131
The Project For Understanding Media
157
Murder By Television
185
Globalization and Time
202
Evidence Of Things Not Seen
225
Index
239
Copyright

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About the author (2005)

Janine Marchessault is professor of cinema and media studies in the Department of Film at York University, Canada.

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