Where's My Fifteen Minutes?: Get Your Company, Your Cause, Or Yourself the Recognition You Deserve

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Penguin, 2008 - Business & Economics - 242 pages
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'Don't believe that stuff about the world beating a path to the door of the person with a better mousetrap.  The world, in fact, will beat a path to the person who sets out enough cheese . . . for the media.' 
We all have different reasons for wanting our fifteen minutes of fame.  Whether you're looking for personal glory, attention for a deserving cause, or great press that will boost your company's image (and profits), Howard Bragman can show you the way.
Over and over again, Bragman has helped legions of prominent people - movie stars, business leaders, philanthropists - get their messages out, in good times and bad.  He's also helped some not so famous - and downright infamous - people do the same.
Now Bragman wants to help you.  In this book, he walks you step by step through building a solid public relations plan that will get results.  If your attempts to build a positive public image are getting you nowhere - if no one seems to notice you, your product, or your cause - Bragman can show you what you're doing wrong.
He covers all the basics of a powerful and successful media campaign, from understanding your audience to giving a memorable interview and handling any crisis.  The tools in this book are the same ones that get Bragman's clients on the air, in the paper, and out of hot water.
The book is filled with juicy behind-the-scenes stories of celebrity dos and don'ts, with examples from Madonna and Angelina Jolie to Paula Abdul and K-Fed.  While the tales are ripped from tabloid headlines, the advice applies to any field.  Whether you're trying to build a business, advance your career, or change the world, Bragman's insights and experience will show you the way.
  

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Review: Where's My Fifteen Minutes?: Get Your Company, Your Cause, or Yourself the Recognition You Deserve

User Review  - Denis - Goodreads

A quick lively romp through the celebrity world of PR guru Howard Bragman, who manages to give a spirited and charged path for achieving your best visibility, defining your personal brand proposition ... Read full review

Contents

WHERES MY FIFTEEN MINUTES?
1
GOING TO THE NEXT LEVEL
17
TAKING THE PULSE
27
CRAFTING YOUR VISION
37
THE KEY TO SUCCESS GETTING YOUR MESSAGES OUT
43
YOUR TARGET AUDIENCE IS LISTENING
53
GETTING THE GOODS
61
THE DEATH OF THE TRADITIONAL PARTY OR WHY CIRQUE DU SOLEIL PERFORMED AT JASONS BAR MITZVAH
79
PULLING THE TRIGGER THE PUBLICIZABLE MOMENT
111
KEEP ON TRUCKIN HOW TO MAKE MOMENTUM WORK FOR YOU
119
SHOW ME THE INK THE SECRETS OF PRESS AND RESULTS
133
USING THE MEDIA SO IT DOESNT USE YOU
143
PRESS AGENTRY SUPPRESS AGENTRY AND OPPRESS AGENTRY
153
WHAT ANGELINA JOLIE KNOWS THAT YOU DONT COMMUNICATIONS SECRETS OF THE STARS
171
HOW TO MAKE A GREAT SPEECH HOLLYWOODSTYLE
189
COMING OUT OF THE CLOSET OR IVE GOT A SECRET
199

MEDIA TRAINING PREPARING TO FEED THE BEAST
91
ALL SYSTEMS GO THE PRELAUNCH CHECKLIST
107
THE PIŅATA SYNDROME AND HOW TO AVOID IT
209
Copyright

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About the author (2008)

Howard Bragman is CEO of the public relations agency Fifteen Minutes and the founding partner of Bragman Nyman Cafarelli, the largest entertainment PR firm in the world. He has represented some of the most famous celebrities, companies, and events in the world. He appears regularly on television to comment on entertainment and cultural issues.

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