Where's My Fifteen Minutes?: Get Your Company, Your Cause, Or Yourself the Recognition You Deserve
'Don't believe that stuff about the world beating a path to the door of the person with a better mousetrap. The world, in fact, will beat a path to the person who sets out enough cheese . . . for the media.'
We all have different reasons for wanting our fifteen minutes of fame. Whether you're looking for personal glory, attention for a deserving cause, or great press that will boost your company's image (and profits), Howard Bragman can show you the way.
Over and over again, Bragman has helped legions of prominent people - movie stars, business leaders, philanthropists - get their messages out, in good times and bad. He's also helped some not so famous - and downright infamous - people do the same.
Now Bragman wants to help you. In this book, he walks you step by step through building a solid public relations plan that will get results. If your attempts to build a positive public image are getting you nowhere - if no one seems to notice you, your product, or your cause - Bragman can show you what you're doing wrong.
He covers all the basics of a powerful and successful media campaign, from understanding your audience to giving a memorable interview and handling any crisis. The tools in this book are the same ones that get Bragman's clients on the air, in the paper, and out of hot water.
The book is filled with juicy behind-the-scenes stories of celebrity dos and don'ts, with examples from Madonna and Angelina Jolie to Paula Abdul and K-Fed. While the tales are ripped from tabloid headlines, the advice applies to any field. Whether you're trying to build a business, advance your career, or change the world, Bragman's insights and experience will show you the way.
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Review: Where's My Fifteen Minutes?: Get Your Company, Your Cause, or Yourself the Recognition You DeserveUser Review - Denis - Goodreads
A quick lively romp through the celebrity world of PR guru Howard Bragman, who manages to give a spirited and charged path for achieving your best visibility, defining your personal brand proposition ... Read full review