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The Plan of Campaign
The Tools of Advertising
22 other sections not shown
abroad accomplish adver advertising appropriation advertising campaign ADVERTISING DIVISION advertising manager advertising material amount booklets Brazil buyers cards catalogues cern charge circularizing circulation concern copy cost customers dealer helps desired direct-by-mail direct-mail distribution distributors electros electrotypes engravers entire envelope size expense export advertising agency export trade export-trade publications fifty-fifty files folder foreign agents foreign countries foreign publications foreign sales agent Halftones handling house magazine house organ illustrations important indirect advertising it's a knockout keep layout mailing list manufacturers ment necessary newspaper objective paign parcel post periodicals perpetual inventory possible postage Postage stamp preparation printed matter printer proper prospects publication advertising purchase readers regarding sales department sales letters schedule secure selling sent shipment South America space stamps stock cards sumer supply survey territory tion tising trade-mark translations type of advertising various zine