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Creativity in problemsolving
Assessing the situation
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American Bar Association appliance apply arena asked Assessing the Situation attain basic best idea brain power brainstorming cards cent conscious create creative person creative problem-solver creative thinker creative thought process dealers and salesmen Defining the Problem department stores Descartes effort experience facts factual follow-up selling freezers group-think Idea-Producing Session individual John Dewey Judgment in Selecting key factor logical Mailings manufacturer's salesmen material McCann-Erickson mean method Michael Faraday mind number of ideas objective opinion play the percentages pletely Poincar possible presentation prob Problem To develop produce ideas promotion program question retailers Scientific American scious seems Selecting the Best Solomon Asch solution solve problems specific station step of Idea-Tracking stimulants subcon Subconscious in Creativity talking technique Tentative Definition things tion tive truck buyers uncon words wrong problem