Powerplay: Toys as Popular Culture

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Manchester University Press, 1996 - Social Science - 225 pages
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In an increasingly global media culture, toys are both consumer products and playthings, revealing a complex relation between capitalist economics on the one hand and child psychology on the other. Dan Fleming's provocative and wide-ranging analysis challenges accepted orthodoxies on the gendered and cultural meanings of toys. He argues that today's toys have the suppressed capacity to escape the very stereotypes of gender and power which they apparently produce.
  

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Contents

Introduction
1
Cultural studies and childrens culture
7
Toys today and the playing child
36
The history and narrativisation of toys
81
Toys and society
124
Video games and identities
169
Copyright

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About the author (1996)

Dan Fleming is Senior Lecturer in Media Studies at the University of Ulster.

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