Business to Business Internet Marketing: Seven Proven Strategies for Increasing Profits Through Internet Direct Marketing
Business-to-business marketing is the fastest growing segment of direct marketing and online commerce. This practical yet forward-thinking blueprint for success goes a step further than other Internet marketing books by focusing on how to enhance the business-to-business segment of direct marketing through the Internet. Internet marketers will learn proven strategies for increasing profits such as generating leads with e-mail, using Internet events for marketing, and building customer relationships. This new edition has been updated with the latest case studies, Web site references, and Int.
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A Paradigm Shift of Eproportions
How the Internet Intersects with Direct Marketing
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affiliate marketing affiliate program Amazon.com America Online attendees auction audience b-to-b companies b-to-b marketers banner ad banner ads become browser business-to-business campaign click-through click-through rates company's CompuServe cost create customer relationships customer service database direct mail e-business e-commerce e-fulfillment e-mail addresses e-mail list e-mail marketing e-mail newsletter electronic commerce example extranet fulfillment individual industry inquiry integrated interactive Internet access Internet events Internet marketing Internet-based keting live seminar marketing programs MicroStrategy million mySimon offer one-to-one online advertising online seminar partners personalized portal product or service products and services promotional prospect or customer prospects and customers purchase push technology qualified leads resellers response form response path search engines selling server solutions strategy target telemarketing tion tomer track typically users virtual event visitor