Mobilizing the Home Front: War Bonds and Domestic Propaganda

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Texas A&M University Press, Apr 4, 2006 - History - 200 pages
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During World War II, the home front offered unprecedented levels of moral, financial, and labor support for the war effort. This was no accident. Through the U.S. Treasury Department's war bond drives, Franklin. D. Roosevelt's administration strategically cultivated national morale by creating the largest single domestic propaganda campaign known to that time. Donald Duck and Bugs Bunny joined Judy Garland, Dorothy Lamour, and Lana Turner to urge Americans to buy war bonds, helping to create a virtual army of home front soldiers. Dr. Seuss drew cartoons, Irving Berlin wrote songs, and Norman Rockwell designed posters to help raise over $185 billion for the struggle, most of it coming from average citizens who well remembered the poverty of the Depression. In Mobilizing the Home Front, James J. Kimble marshals archival documents, public appeals, and a wealth of internal memoranda, reports, and surveys to offer a new understanding of the government's eight war bond drives and the psyche of the nation at war. With roots in propaganda studies, military history, rhetorical criticism, and peace studies, this book adds new dimensions to our understanding of the waging of war by the "Greatest Generation."
  

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Contents

A HISTORY OF BONDS TO 1942 The Path to Training and Cohesion
13
WAR BOND DRIVES IN 1942 AND 1943 Developing Apprehensive Enthusiasm
38
WAR BOND DRIVES IN 1944 Struggling with Resignation
64
THE MIGHTY SEVENTH AND THE VICTORY LOAN The 1945 War Bond Drives as a Terminal Period
97
ASSESSING THE TREASURYS WAR BOND LEGACIES Militarized Propaganda Enemy Constructions and the Wars Perfecting Myth
129
Notes
147
Bibliography
181
Index
195
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Page 3 - The principal battleground of this war is not the South Pacific. It is not the Middle East. It is not England or Norway, or the Russian Steppes. It is American opinion.

About the author (2006)

James J. Kimble, an assistant professor of communication at Seton Hall University, received his Ph.D. from the University of Maryland. He is also a Distinguished Honor Graduate of the U.S. Army Chaplain Center and School.

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