Pikachu's Global Adventure: The Rise and Fall of Pokémon

Front Cover
Joseph Tobin
Duke University Press, Feb 5, 2004 - Business & Economics - 299 pages
13 Reviews
DIVInitially developed in Japan by Nintendo as a computer game, Pokémon swept the globe in the late 1990s. Based on a narrative in which a group of children capture, train, and do battle with over a hundred imaginary creatures, Pokémon quickly diversified into an array of popular products including comic books, a TV show, movies, trading cards, stickers, toys, and clothing. Pokémon eventually became the top grossing children's product of all time. Yet the phenomenon fizzled as quickly as it had ignited. By 2002, the Pokémon craze was mostly over. Pikachu’s Global Adventure describes the spectacular, complex, and unpredictable rise and fall of Pokémon in countries around the world.

In analyzing the popularity of Pokémon, this innovative volume addresses core debates about the globalization of popular culture and about children’s consumption of mass-produced culture. Topics explored include the origins of Pokémon in Japan’s valorization of cuteness and traditions of insect collecting and anime; the efforts of Japanese producers and American marketers to localize it for foreign markets by muting its sex, violence, moral ambiguity, and general feeling of Japaneseness; debates about children’s vulnerability versus agency as consumers; and the contentious question of Pokémon’s educational value and place in school. The contributors include teachers as well as scholars from the fields of anthropology, media studies, sociology, and education. Tracking the reception of Pokémon in Japan, the United States, Great Britain, France, and Israel, they emphasize its significance as the first Japanese cultural product to enjoy substantial worldwide success and challenge western dominance in the global production and circulation of cultural goods.

Contributors. Anne Allison, Linda-Renée Bloch, Helen Bromley, Gilles Brougere, David Buckingham, Koichi Iwabuchi, Hirofumi Katsuno, Dafna Lemish, Jeffrey Maret, Julian Sefton-Green, Joseph Tobin, Samuel Tobin, Rebekah Willet, Christine Yano/div

  

What people are saying - Write a review

User ratings

5 stars
4
4 stars
2
3 stars
3
2 stars
2
1 star
2

Review: Pikachu's Global Adventure: The Rise and Fall of Pokémon

User Review  - Sophia - Goodreads

an interesting collection, but severely dated. has a constant feeling that they're studying a topic these 'grown-ups have no idea about,' if you know what i mean. instead, there's tons of comparisons ... Read full review

Review: Pikachu's Global Adventure: The Rise and Fall of Pokémon

User Review  - Tracy - Goodreads

I personally think this book might be exaggerating reports of Pokemon's demise. While the media mix of games, TV shows, movies, comics, and toys doesn't control the imaginations of all children ... Read full review

Related books

Contents

Introduction
3
Structure Agency and Pedagogy in Childrens Media Culture
12
Cuteness as Japans Millennial Product
34
GLOBAL CIRCULATION
51
How Japanese Is Pokémon?
53
Localizing the Pokémon TV Series for the American Market
80
Panic Attacks AntiPokémon Voices in Global Markets
108
PLACES AND PRACTICES
139
How Much Is a Pokémon Worth? Pokémon in France
187
POKÉMON GOES TO SCHOOL
209
Localizing Pokémon through Narrative Play
211
The Multiple Identities of Pokémon Fans
226
Masculinity Maturity and the End of Pokémon
241
Conclusion The Rise and Fall of the Pokémon Empire
257
Contributors
293
Index
295

Initiation Rites A Small Boy in a PokéWorld
141
Pokémon in Israel
165

Common terms and phrases

References to this book

All Book Search results »

References from web pages

Brian C. Phelan - Pikachu's Global Adventure: The Rise and Fall of ...
Out of this conference comes Pikachu's Global Adventure: The Rise and Fall of Pokémon, a collection of thirteen essays compiled by the conference's ...
muse.jhu.edu/ journals/ enterprise_and_society/ v006/ 6.2phelan.html

Pikachu's Global Adventure: The Rise and Fall of Pokemon, edited ...
Institution: Google Indexer Sign In as Personal Subscriber · Oxford Journals · Social Sciences · Social Science Japan Journal · Volume 9, Number 1 ...
ssjj.oxfordjournals.org/ cgi/ content/ full/ 9/ 1/ 144

A Little Light Reading: Pikachu's Global Adventure
A book about Pokemon and it doesn't contain haikus Oh well It still sounds like an interesting read Duly impressed
kotaku.com/ gaming/ a-little-light-reading/ pikachus-global-adventure-260558.php

MIT opencourseware | Foreign Languages and Literatures | 21F.067J ...
This section lists the required texts and journal articles and textbook selections as per the session covered in the course
ocw.mit.edu/ OcwWeb/ Foreign-Languages-and-Literatures/ 21F-067JFall-2005/ Readings/

Technologies of the Childhood Imagination: Yugioh, Media Mixes ...
"Pikachu's Global Adventure: The Rise and Fall of Pokémon." Durham: Duke University Press. —. 2004b. "The Rise and Fall of the Pokémon Empire. ...
www.itofisher.com/ mito/ archives/ technoimagination.pdf

Centre for the Study of Children, Youth and Media
Completed Projects. Pokémon 3-Apr-2000 - 30-Mar-2001. Pokémon: A Cross-Cultural Analysis of Children’s Global Media Culture. UK Project Directors: Professor ...
www.childrenyouthandmediacentre.co.uk/ projects.asp?Completed=yes& TableName=& RowID=6& ResearchProjectsID=21

pikachu's Global Adventure - Boek - BESLIST.nl
Bekijk en vergelijk informatie, beoordelingen, vragen & antwoorden en de beste winkels voor 'pikachus Global Adventure' op BESLIST.nl ▪ Boeken Engels ...
boeken_engels.beslist.nl/ boeken_engels/ d0000754646/ PikachuS_Global_Adventure.html

exeas - Syllabi
JAPAN AND GLOBALIZATION. Aya Ezawa Department of Sociology and Anthropology Swarthmore College Fall 2004 W 1:15-4PM. download as PDF doc ...
www.exeas.org/ syllabi/ japan-and-globalization.html

Reading Research Quarterly : January/February/March 2005 : New ...
Pikachu's global adventure: The rise and fall of Pokémon. Durham, NC: Duke University Press. Tobin, J., Wu, D., & Davidson, D. (1989). ...
www.reading.org/ Library/ Retrieve.cfm?D=10.1598/ RRQ.40.1.5& F=RRQ-40-1-Tobin_lastpage.html

Pokémonverbot – Wikipedia
Dieser Artikel wurde zur Löschung vorgeschlagen. Falls du der Autor des Artikels bist, lies dir bitte durch, was ein Löschantrag bedeutet, und entferne ...
de.wikipedia.org/ wiki/ Pok%C3%A9monverbot

About the author (2004)

DIV

Joseph Tobin is the Nadine Mathis Basha Professor of Early Childhood Education at Arizona State University. He is the author of “Good Guys Don’t Wear Hats”: Children’s Talk about the Media, editor of Making a Place for Pleasure in Early Childhood Education, and coauthor of Preschool in Three Cultures: Japan, China, and the United States.

/div

Bibliographic information