Preformulating the News: An Analysis of the Metapragmatics of Press Releases
Preformulating the News is a study of press releases and of how they anticipate the requirements of journalistic writing. Drawing from a large corpus (Dutch and English), it is argued that the genre's peculiar audience-directedness can be related to a number of metapragmatic textual features and that this sheds light on the asymmetries of what can be termed the 'newsmaking' and 'news management' processes.
In the first chapter the study of press releases is put in the context of institutional discourse and the details of a linguistic pragmatic research method are proposed. Chapter 2 looks at the complex receiver roles in press releases, which are characterized as indirectly targeted, i.e. 'projected', discourse. In chapters 3 to 6 a data analysis of the metapragmatics of press releases is presented: in particular, it is shown that self-reference, pseudo-quotation and explicit semi-performative play a 'preformulating' role in press releases. Chapter 7 offers a case study of the press releases that the American multinational Exxon issued in the wake of the 1989 Alaska oil spill. In the eighth and final chapter it is suggested that the study's findings support a hegemonic view of the media.
In analysing the much neglected genre of press releases, the book aims to contribute to the study of the language of the news. At the same time, it explores more general issues of participation and footing as well as reflexive language, including deixis, reported speech and performativity.
What people are saying - Write a review
We haven't found any reviews in the usual places.
Chapter 1 A Pragmatic Perspective on Press Releases
Chapter 2 Projected Discourse
Chapter 3 SelfReference in Press Releases
Chapter 4 SelfQuotation in Press Releases
Chapter 5 The Functions of SelfQuotation in Press Releases
Chapter 6 Explicit SemiPerformatives in Press Releases
Chapter 7 A Case Study of the Valdez Corpus
Alaska Exxon analysis announce Antwerp Antwerp Antwerp Antwerpen argue attitude function audience Bakhtin BASF Bayer Bekaert Brussels Brussels Brussels calls chapter claim CLEANUP context corpus of press cover letters deixis Electrabel example explicit performatives explicit semi-performatives extract Exxon Valdez Generale Bank Goffman haar headline heeft interaction journalists Kortrijk Kredietbank Kredietbank Kredietbank language Levinson linguistic Londerzeel look March metapragmatics Minière Union Minière newsmaking newspaper readers h2 nieuwe Norman Tebbit Note oil spill onze participants press release issued press releases Prince William Sound pseudo-direct speech question quotation marks quotations in press quoted source quoted words receiver roles reference reporting retell retold seems self-quotation in press September 1994 serve shoreline simply speaker Steve Cowper suggest talk third-person self-reference Thomson Bankwatch TITLE NO TITLE UNIBANK Union Minière Union utterance Valdez corpus Valdez oil spill verbs view operation Vlaams Blok writers of press zijn