About Face: The Secrets of Emotionally Effective AdvertisingOnce advertising was all about being 'on-message' and getting talking points right. But breakthroughs in brain science have confirmed what we all know but don't often admit to in business: people are primarily emotional decision-makers. From podcasting, blogs and forums to interactive ads in stations, the heart of the matter is now the consumer's experience as opposed to the company's marketing message. |
Contents
Introduction | 1 |
01
Get physical | 9 |
02
Keep it simple | 27 |
03
Keep it close to home | 45 |
04
Focus on faces | 55 |
05
Make it memorable | 71 |
06
Relevancy drives connection | 87 |
07
Always sell hope | 103 |