Economics of Strategy

Front Cover
John Wiley & Sons, Sep 22, 2009 - Business & Economics - 624 pages
6 Reviews
In today's global recession, strong management of firms and organizations are of the utmost importance. Best-selling Economics of Strategy focuses on the key economic concepts students must master in order to develop a sound business strategy. Bringing economic theory and strategic analysis to life in an engaging and uniquely modern way, Besanko et al. have collaborated for over 15 years to build an introductory business course that combines basic concepts from economic theory of the firm and industrial organization with ideas from modern strategy literature.

The newly revised 5th edition offers more real-world applications to make materials studied in undergraduate Managerial Economics, Business Strategy, and Industrial Organization courses relevant. Armed with general principles, today's students—tomorrow's future managers—will be prepared to adjust their firms' business strategies to the demands of the ever-changing environment.

  

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Review: Economics of Strategy

User Review  - Bigd - Goodreads

Excellent book. Read full review

Review: Economics of Strategy

User Review  - Krishna Mootoosamy - Goodreads

Brilliant book that outlines various different concepts of strategies that can be found in any firm. The star factor for me are the real-life/anecdotal examples that are given to help readers apply ... Read full review

Contents

r r r r r r r r r r r r r r r r r r r r r r r r r
7
Contents
36
ECONOMIES OF SCALE AND SCOPE
41
A Historical Perspective
97
FIRM BOUNDARIES
119
Its Alternatives
150
Diversification
175
Contents
203
STRATEGIC POSITION AND DYNAMICS
359
Contents
384
Sustaining Competitive Advantage
410
Innovation
441
INTERNAL ORGANIZATION
467
INTERNAL ORGANIZATION
469
Contents
500
Strategy and Structure
507

MARKET AND COMPETITIVE ANALYSIS
205
STRATEGIC COMMITMENT
238
The Dynamics of Pricing Rivalry
264
Contents
292
Entry and Exit
299
Industry Analysis
327
STRATEGIC POSITION AND DYNAMICS
357
Environment Power and Culture
536
Corporate Culture and Inertia at ICI
548
Preserving Culture in the Face of Growth The Google IPO
554
GLOSSARY
563
INDEX
573
Copyright

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About the author (2009)

David Besanko, PhD, is the Alvin J. Huss Distinguished Professor of Management and Strategy at the Kellogg School of Management at Northwestern University. He received his PhD in Managerial Economics and Decision Sciences and his AB in Political Science from Ohio University. He has received grants from the National Science Foundation and from the Citicorp Behavioral Science Research Council to support this research.

Bibliographic information