The Twenty-First-Century Media Industry: Economic and Managerial Implications in the Age of New Media (Google eBook)

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John Allen Hendricks
Lexington Books, Jun 22, 2010 - Technology & Engineering - 310 pages
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The Twenty-First-Century Media Industry: Economic and Managerial Implications in the Age of New Media examines the role that new media technologies are having on the traditional media industry from a media management perspective. Consumer behaviors and consumer expectations are being shaped by new media technologies. They now expect information on-demand and on-the-go as well as at their finger-tips via the Internet. In order to stay relevant, traditional media managers and practitioners are adapting to these consumer demands and expectations by developing new business models and new business philosophies to stay competitive. The contributors to this volume explore the business strategies being implemented by some media industries such as newspapers and the recording industry who are struggling to not only remain competitive and profitable, but also to survive. The Twenty-First-Century Media Industry provides an intriguing examination of how traditional media industries are adapting to new media technologies and evolving in the twenty-first century.
  

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Contents

Ch01 New Media
3
Ch02 Media Management
23
Ch03 DVRs and the Empowered Audience
41
Ch04 The Obstinate Audience Revisited
61
Ch05 Going Viral
81
Part II IMPLICATIONS OF NEWMEDIA TECHNOLOGIES
107
Ch06 The First Domino
109
Ch07 Changes and Challengesin the Print Industry
133
Ch10 How to Reach the Masses
191
Ch11 Making Money with Mobile
219
Ch12 Cinema in theAge of RWX Culture
235
Ch13 Local Market Radio
251
Bibliography
269
Index
279
About the Editor
289
About the Contributors
291

Ch08 Challenges and OpportunitiesNew Models and the Emergenceof the Next Newsroom
149
Ch09 Broadcast and Cableon the Third Screen
173

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About the author (2010)

John Allen Hendricks is the director of the division of communication and contemporary culture and professor of communication at Stephen F. Austin State University.

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