Marketing: An Introduction

Front Cover
Financial Times Prentice Hall, 2009 - Marketing - 614 pages
3 Reviews

Built around the valued customer-value framework, this book introduces Kotler to European marketing students on short, introductory courses.

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si es un buen libro me a ayudado mucho en mi carrera

Review: Marketing: An Introduction (6th Edition)

User Review  - Dilankdesilva - Goodreads

Good Read full review

About the author (2009)

Gary Armstrong is a Reader in the School of Sport and Education, Brunel University, London, and author of "Football Hooligans "(Berg). Alberto Testa is a Lecturer in the Social Sciences of Sport at Brunel University, London.

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