Google (Google eBook)

Front Cover
Greenwood Publishing Group, 2008 - Business & Economics - 153 pages
5 Reviews

It's the American dream—start a company, make a fortune, and retire early. But to become multimillionaires in their twenties, as Google founders Larry Page and Sergey Brin did, boggles the mind. All they did, after all, is come up with a better way to search for things on the Internet, right? Only in part. No company achieves a market value in the range of $172 billion (in early 2008) based on a single good idea. This new entry in the Corporations That Changed the World series shows how Google exploited the rage for click through ads, instant news, mapping and satellite imagery, email, and more to create a high-tech behemoth that has done nothing less than change the way we work and live.

Chapters in the book:

* Explain the importance of the company and the essential disruptions it introduced that changed business forever. -Detail Google's origins and brief history

* Present biographies of the founders and the historical context in which they launched the company. -Explain Google's strategies and innovations

* Show how Google's treatment of employees—food for free, concierge services, laundry facilities, and more—set the bar high for any company eager to attract the best and brightest

* Assess Google's impact on society, technology, processes, methods, etc. (Huge, considering that the company's name has become a verb in the English language!)

* Show how Google beat Yahoo and other companies working hard to create a roadmap of the Internet. -Detail financial results over the years

* Predict Google's future prospects and successes.

In addition, author Virginia Scott offers special features that include a look at the colorful people associated with Google, interesting trivia, ethical issues and controversies, a focus on products, what its detractors have to say, and a look at where the company is headed. Google—a company that changed, and is changing, the world.

  

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Selected pages

Contents

Meet Googles Founders
1
The Origin and History of Google
5
Internet Search The Historical Context
16
What Made Google So Much Better?
29
The Wonderful World of Work and Play at Google
43
How Google Uses Fun to Attract Customers
64
Google Philanthropy
78
Google and Education
92
Using Google to Make Money
106
Google Controversies
114
The Future of Google
127
Learning More about Google
143
A Selected List of Google Web Addresses
144
Googles Financial Performance
145
Index
147
Copyright

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About the author (2008)

Virginia Scott is Professor Emerita in the Department of Theater, University of Massachusetts at Amherst. She specializes in Commedia dell'arte and French theatre of the sixteenth, seventeenth, and eighteenth centuries. Her books include The Commedia dell'arte in Paris, which won the George Freedley award, and Moli re: A Theatrical Life. Professor Scott is also a dramaturge, playwright, actor, and director.